A free screening of the documentary “Reading’s Pagoda: The Business That Never Was” will be held on Oct. 16 at 7 p.m., in Albright College’s Center for the Arts Klein Lecture Hall. A discussion and Q&A will immediately follow the screening.
This documentary was produced by Albright business administration major Sean Darrar ’20, who conducted research with business faculty member, Richard Schott, MBA. Shown through the lens of business ethics, the film showcases why the Pagoda historically never became the business it was intended to be, as well as why the founder, William A. Witman Sr., never realized his dreams.
The Pagoda is a highly-visible oriental structure that sits at the top of Mt. Penn. Originally intended to be a luxury hotel, the Pagoda has changed hands several times, and is now owned by the city of Reading. The Pagoda’s story provides a real-world and local example of the consequences of unethical entrepreneurism.
> Watch documentary on YouTube
