doodles of gaming hardware

The psychology of gaming

doodles of gaming hardwareHow does advertising in video games affect the gamer and gaming experience?
Should directing a group of gamers online be considered legitimate leadership experience? Is it an experience that should be included on a college or job application?
These are some of the questions that first-year faculty member Jose Aviles, Ph.D., has been exploring, and what he has discovered may change the way people view video games and gaming.
Aviles, an assistant professor of communications currently teaching advertising, public relations and media, combines his long-time interest in gaming with a passion for the study of social psychology, especially as it applies to online interaction and virtual environments.
> Read full story in the Albright Reporter

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