Kelchner Field stadium

Sports Agent/Alumnus Discusses Athlete Value

Albright College’s Dearden Honor and Pre-Law Societies will host Sports Agent Aaron Reilly ’07, Tues., Nov. 12 at 6 p.m. in the college’s Center for the Arts, Klein Lecture Hall.

Founder and CEO of AMR Agency, Reilly will discuss “Using Data to Assess Athlete Value,” at this free and open to the public event.

In sports, data analytics is used to improve scouting, to detect new players with unusual talent, and evaluate a player’s competitive capability. Using examples of player statistics, Albright alumnus Aaron Reilly ’07, founder & CEO of AMR Agency — a full-service sports management and marketing agency — will provide insights into the significance of decisions backed by extensive data.

Reilly will explain and demonstrate, through his agency’s case studies, how sports analytics has become the model for predictive sports business decision-making, and how it is changing the way agents and teams assess player value and equity.

After graduating with a Bachelor of Science degree in business marketing from Albright College, Reilly earned a Juris Doctorate from Villanova University School of Law, and clerked in Ocean County, New Jersey’s Family Court. A certified contract advisor with the National Basketball Players Association (NBPA) and ten-year veteran of the industry, Aaron has negotiated millions of dollars in contracts, ranging from players in the NBA to those placed in the most respected leagues in Europe, Asia and Australia.

In October, Albright College named sport management as a new track available through its robust bachelor’s degree in business program. Five other tracks in the program include business economics, finance, international business, management and marketing. The college also offers an interdisciplinary major in accounting, economics and finance with tracks that focus on accounting or financial analysis.

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