Complementing its popular communications majors in Journalism and Public Relations and Advertising, Albright College has launched three new minors in the areas of Strategic Communications, Media Studies and Journalism.
Expanding skills in writing, online marketing and public speaking, students pursuing a minor in Strategic Communications will learn about factors that go into developing a strategic communications campaign, as well as the expectations for strategic communications materials. They will learn how to conduct strategic audience research and analyze campaign effectiveness.
Because most industries today rely on market research, strategic communications professionals are employed across many different fields. And, according to the Bureau of Labor Statistics, employment of bachelor’s degree holding market research analysts is projected to grow 19% from 2021 to 2031 — much faster than the average for all occupations.
Students pursing the Media Studies minor will study the role of media in society and explore electives in areas such as documentaries, media economics, media law, gaming culture, representation and Latin American media.
Bolstered by the college’s varied campus media outlets, Albright’s Journalism program is designed to help students develop an understanding of news media practices, values and formats. Students will learn how to gather and make sense of information from diverse sources and write compelling news stories for print or online publication and take advantage of the college’s radio station, online newspaper and arts magazine to develop portfolios demonstrating expertise.
While effective communication skills are in demand across a range of employment fields, learning how to comprehend and assess media in the age of over-information is valuable as students evaluate and evolve in their personal and professional lives, and understand the world in which they live.